John came to the world’s attention in January 1991, when as a POW his bruised and battered face flashed onto television screens around the world. He has written two best-selling books on his experiences and won Independent Documentary of the Year and a BAFTA Award Nominee. 

John has extensive international media experience and enjoys an international speaking reputation. John has followed Nelson Mandela on stage, Prime Minister John Howard in Australia and spoken in front of HM The Queen and Prince Philip. 

During his RAF career, he flew Tornado GR1 on various squadrons, became a flying instructor within a multi-national environment and then, within the MoD, he led programmes on leadership, safety and human error in aviation, which won an international award for training. 

On leaving the RAF, he founded a management consultancy providing business critical development, consulting and coaching – through a leadership lens. Through this, he has coached numerous CEOs, senior leaders and talent groups in corporate environments, the public sector and the third sector, run MBA programmes and worked internationally, including Scandinavia, Middle East, Asia, Europe and Africa. 

With particular areas of interest being dealing with uncertainty, trust and organisational learning, he is currently writing a book on leadership and is the author of the psychometric, LEAP!© – the Leadership Executive Agility Profile.