End-end Development

Complete Programme

Modern Sales Techniques

Tried & Tested Framework

Home / Training / Passion Sales Training Programme

Passion Sales Training

Programme

A structured sales development journey that helps individuals strengthen sales skills, build confidence, and create more effective client conversations.

Sales training that builds lasting capability.

Strong sales performance is built on meaningful conversations, commercial understanding, and the ability to create value for clients. The most effective sales professionals combine preparation, curiosity, active listening, and influence to build stronger relationships and achieve better outcomes. PASSION is our consultative sales training framework, designed to help individuals and teams strengthen sales skills, improve sales conversations, and build greater confidence throughout the sales process.

In Brief

Sales Professionals

Business Development Teams

Account Managers

Sales Leaders

Client-Facing Professionals

Research and discovery to understand your sales challenges, opportunities, and objectives

Tailored PASSION Selling training delivered in person or online

Practical application through discussions, exercises, and real-world sales scenarios

Development of a consistent and structured consultative sales approach

Follow-up reviews to reinforce learning and measure progress

Recommendations and actions that support long-term behavioural change and sales success

Enhanced Sales Performance

Deep Customer Connections

Consistency in Execution

Competitive advantage

Seven stages of sales success

The PASSION framework provides a structured approach to sales development, helping individuals build stronger habits, sharper sales skills, and greater commercial confidence.

01

Plan & Prepare

What needs to be prepared before meeting with a client? PASSION starts before the client meeting. This stage builds the habit of preparing around the client’s context and the purpose of the discussion before entering the room.

02

Approach

How should each interaction be approached to build trust? Approach focuses on adapting communication to the client’s preferred style. The aim is to increase mutual understanding and build trust from the start.

03

Study

What needs to be understood before a solution is offered? Effective selling depends on the quality of the questions being asked. At this point, people practise questioning techniques that help them understand the need before offering a response.

04

Show

What evidence best supports the offer? Show focuses on using the right evidence at the right time. The aim is to connect relevant material to what was uncovered during the Study stage.

05

Interest

How does the offer create value? This stage moves the conversation from features to benefits. The focus is on showing how the offer solves the client’s problem.

06

Objections

What concerns need to be understood and addressed? Objections are part of the sales process. This stage builds the ability to recognise whether the client is ready to move forward, and how to work through any reservations without losing trust.

07

Nurture & Negotiate

How can both sides move towards agreement? Nurture & Negotiate is about keeping the relationship strong while moving towards agreement. The focus is on solving the problem together, so both sides can reach a win-win outcome.

What are you trying to solve?

Practical input. Senior perspective. A no-obligation first call.

What Our Clients Say

The work speaks for itself.

Mdina Partners allows an exciting and interactive approach to training teams. The day of training simply flew by. It didn’t feel like a lecture, more like a learning experience and team building.

Luisa Sullivan

Citrus Travel

Mdina Partners provides professional training for companies who want to be successful based on true facts and experiences, helping it’s employees to excel in their roles.

Alfred Cutajar

Playmobil

The range of the training content was quite diverse, so we had the opportunity to listen, learn and reinforce existing knowledge. We were also encouraged to discuss and challenge each other’s opinions and views… so it was a good opportunity to understand each other better. The PRISM brain map was also very interesting and made you think a lot about yourself, helping you understand yourself before understanding others… an aspect that can be easily neglected. I enjoyed it a lot.

James Spiteri

BMIT

You really did an amazing job, and everyone loved your approach and the way you supported us throughout the process. We can’t wait to continue working with you.

Bea Buff

Peak & Peak

I felt that the best takeaway from this course was the ability to break down some barriers where quieter people might not be as comfortable, and it helps to frame it so they feel it’s a safe space to share thoughts and ideas.

Ryan Schoo

LeoVegas

Informative, engaging and relatable. All in all the course was a breath of fresh air from past courses. The trainers always kept us engaged and on our toes, while keeping it very relatable to our roles.

Aaron

Homemate

Frequently Combined With

Most organisations pair this with one or two other services.

Get in Touch

Let's start with a conversation.

Whether you’re exploring an opportunity, planning a development initiative, or looking for a fresh perspective, we’d be happy to learn more about your goals and how we can help.

We will respond within one business day. Your information will never be shared with third parties.

{{ is_error_msg }}

Select Category
Select Service
{{ service_details.bookingpress_service_name }}

Duration: {{ service_details.bookingpress_service_duration_val }} {{ service_details.bookingpress_service_duration_label }}

Price: {{ service_details.bookingpress_service_price }}

There is no service available for booking
{{service_extra_title}}

{{ extra_service_error_msg }}

{{ service_extra_details.bookingpress_extra_service_name }}
{{ service_extra_details.bookingpress_extra_formatted_price }}
{{ service_extra_details.bookingpress_extra_service_duration }} {{ service_extra_details.bookingpress_extra_service_duration_unit }}
{{ n }}
{{ service_extra_details.bookingpress_service_description }}
Load More
Load Less
{{bring_anyone_title}}
{{ n }} {{ n == 1 ? number_of_person_title_singular : number_of_person_title }}

{{ is_error_msg }}

Date & Time
Time Slot
There is no time slots available
Morning
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
Afternoon
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
Evening
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
Night
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}} +1 day
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}} +1 day
Date & Time
Time Slot
There is no time slots available
Morning
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
Afternoon
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
Evening
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
Night
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}} +1 day
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}}
{{time_details.formatted_start_end_time}} {{ time_details.max_capacity }} {{slot_left_text}} +1 day

{{ is_error_msg }}

Basic Details
{{customer_form_fields_data.label}}

{{ is_error_msg }}

Summary

Your appointment booking summary

Customer
{{appointment_step_form_data.form_fields.customer_name }}
{{ appointment_step_form_data.form_fields.customer_firstname }} {{ appointment_step_form_data.form_fields.customer_lastname }}
{{ appointment_step_form_data.form_fields.customer_email }}
Service
{{ appointment_step_form_data.selected_service_name}}
{{ cart_details.bookingpress_service_name}}
Date & Time
{{ appointment_step_form_data.customer_selected_end_date | bookingpress_format_date }}, {{appointment_step_form_data.selected_formatted_start_end_time}}
{{ appointment_step_form_data.selected_date | bookingpress_format_date }}, {{appointment_step_form_data.selected_formatted_start_end_time}}
{{ appointment_step_form_data.customer_selected_end_date || bookingpress_format_date }}
{{ appointment_step_form_data.selected_date | bookingpress_format_date }}
{{ appointment_step_form_data.selected_date | bookingpress_format_date }} - {{appointment_step_form_data.selected_end_date | bookingpress_format_date}}
Extras
{{extras_details.bookingpress_extra_name }}
{{extras_details.bookingpress_extra_price}} {{extras_details.bookingpress_extra_duration}}
{{extras_details.bookingpress_selected_qty}}
{{appointment_step_form_data.bookingpress_selected_extra_service_count}} Extras
Appointment Details
{{ appointment_step_form_data.selected_service_name}}
{{extras_details.bookingpress_extra_name }}
{{extras_details.bookingpress_extra_price}} {{extras_details.bookingpress_extra_duration}}
{{extras_details.bookingpress_selected_qty}}
{{appointment_step_form_data.bookingpress_selected_extra_service_count}} Extras
{{ appointment_step_form_data.selected_date | bookingpress_format_date }}, {{ appointment_step_form_data.selected_formatted_start_end_time }}
{{ appointment_step_form_data.selected_date | bookingpress_format_date }}
{{ appointment_step_form_data.selected_date | bookingpress_format_date }} - {{ appointment_step_form_data.selected_end_date | bookingpress_format_date }}
{{ cart_details.bookingpress_service_name}}
{{ cart_details.bookingpress_selected_end_date | bookingpress_format_date }}, {{ cart_details.formatted_start_end_time }}
{{ cart_details.customer_selected_end_date | bookingpress_format_date }}, {{cart_details.formatted_start_end_time}}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }}, {{ cart_details.formatted_start_end_time }}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }} - {{ cart_details.bookingpress_selected_end_date | bookingpress_format_date }}
{{ cart_details.bookingpress_selected_end_date | bookingpress_format_date }}, {{ cart_details.formatted_start_time }} to {{ cart_details.formatted_end_time }}
{{ cart_details.customer_selected_end_date | bookingpress_format_date }}, {{ cart_details.formatted_start_time }} to {{ cart_details.formatted_end_time }}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }}, {{ cart_details.formatted_start_time }} to {{ cart_details.formatted_end_time }}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }}
{{ cart_details.bookingpress_selected_end_date | bookingpress_format_date }}, {{ cart_details.formatted_start_time }} - {{ cart_details.formatted_end_time }}
{{ cart_details.customer_selected_end_date | bookingpress_format_date }}, {{ cart_details.formatted_start_time }} - {{ cart_details.formatted_end_time }}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }}, {{ cart_details.formatted_start_time }} - {{ cart_details.formatted_end_time }}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }}
{{ cart_details.bookingpress_selected_end_date | bookingpress_format_date }}, {{ cart_details.formatted_start_time }}
{{ cart_details.customer_selected_end_date | bookingpress_format_date }}, {{ cart_details.formatted_start_time }}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }}, {{ cart_details.formatted_start_time }}
{{ cart_details.bookingpress_selected_date | bookingpress_format_date }}
{{subtotal_text}}
{{ appointment_step_form_data.bookingpress_temp_subtotal_with_currency }}
{{ appointment_step_form_data.selected_service_price }}
{{tax_title}}
Tax
+{{ appointment_step_form_data.tax_amount }}
{{couon_applied_title}} {{ appointment_step_form_data.coupon_code }}
-{{ appointment_step_form_data.coupon_discount_amount_with_currecny }}
{{coupon_code_title}}

{{ coupon_code_msg }}

{{ coupon_code_msg }}

{{coupon_apply_button_label}} Applied
{{ appointment_step_form_data.included_tax_label }}
{{ appointment_step_form_data.total_payable_amount_with_currency }}
{{ appointment_step_form_data.selected_service_price }}
{{deposit_heading_title}}
{{deposit_title}} {{full_payment_title}}
{{deposit_paying_amount_title}}
{{ appointment_step_form_data.bookingpress_deposit_amt }}
{{ appointment_step_form_data.deposit_payment_amount_percentage }}% ( {{ appointment_step_form_data.bookingpress_deposit_amt }} )
{{deposit_remaining_amount_title}} {{ appointment_step_form_data.included_tax_label }}
{{ appointment_step_form_data.included_tax_label }}
{{ appointment_step_form_data.bookingpress_deposit_due_amt }}
{{ appointment_step_form_data.total_payable_amount_with_currency }}
{{subtotal_text}}
{{ appointment_step_form_data.bookingpress_temp_subtotal_with_currency }}
{{ appointment_step_form_data.bookingpress_cart_total_with_currency }}
{{tax_title}}
Tax
+{{ appointment_step_form_data.tax_amount }}
{{couon_applied_title}} {{ appointment_step_form_data.coupon_code }}
-{{ appointment_step_form_data.coupon_discount_amount_with_currecny }}
{{coupon_code_title}}

{{ coupon_code_msg }}

{{ coupon_code_msg }}

{{coupon_apply_button_label}} Applied
{{ appointment_step_form_data.included_tax_label }}
{{ appointment_step_form_data.total_payable_amount_with_currency }}
{{deposit_heading_title}}
{{deposit_title}} {{full_payment_title}}
{{deposit_paying_amount_title}}
{{ appointment_step_form_data.bookingpress_deposit_total_with_currency }}
( {{ appointment_step_form_data.bookingpress_deposit_total_with_currency }} )
{{deposit_remaining_amount_title}} {{ appointment_step_form_data.included_tax_label }}
{{ appointment_step_form_data.included_tax_label }}
{{ appointment_step_form_data.bookingpress_deposit_due_amount_total_with_currency }}
{{ appointment_step_form_data.total_payable_amount_with_currency }}
{{ appointment_step_form_data.total_payable_amount_with_currency }}
There is no payment method available.
Select Payment Method

Pay Locally

PayPal

{{card_details_text}}

{{ is_error_msg }}

{{staffmember_heading_title}}
{{ any_staff_title }}
{{staffmember_details.bookingpress_staffmember_firstname}} {{staffmember_details.bookingpress_staffmember_lastname}}
{{ staffmember_details.bookingpress_staffmember_firstname}} {{staffmember_details.bookingpress_staffmember_lastname }}
{{staffmember_details.bookingpress_staffmember_email}}
{{staffmember_details.bookingpress_staffmember_phone}}
There is no staff member available for booking
{{staffmember_heading_title}}
{{ any_staff_title }}
{{staffmember_details.bookingpress_staffmember_firstname}} {{staffmember_details.bookingpress_staffmember_lastname}}
{{staffmember_details.bookingpress_staffmember_email}}
{{staffmember_details.bookingpress_staffmember_phone}}
Show less Show more

{{ is_error_msg }}

{{staffmember_heading_title}}
{{any_staff_title}}
{{ staffmember_details.bookingpress_staffmember_firstname }} {{ staffmember_details.bookingpress_staffmember_lastname }}

{{ staffmember_details.bookingpress_staffmember_email }}

{{ staffmember_details.bookingpress_staffmember_phone }}

There is no staff member available for booking
No categories and services added!